Smilelove Privacy Policy

Privacy Policy - Last updated: June 14, 2017.

At Smilelove LLC, we take your privacy seriously and we want you to know what information we collect and how we collect the information. We also want you to know how we use and share your information. In addition to the following privacy policy, we encourage you to view our Terms of Use on our website. The following applies to and other websites under our control (collectively, the “Website”).

What Information we Collect

We do not collect personally identifiable information unless you provide such information. The following information may be collected through your use of the Website:

Contact information such as name, mailing address, email address and telephone.
Date of birth
User name, account number, and password.
Medical history (if needed per dental professional’s request).
Browser information (IP addresses, browser type, internet service provider (ISP), referring and exit pages, platform type, date/time of visit, and number of clicks on the Website).

How We Collect Your Information

Log Files: Any time you visit the Website, our servers will gather information from your browser as noted above. We gather this information to analyze trends, administer the Website, tack visitor movement, prevent fraud, and better enhance the Website.

Cookies: We use “cookies” to keep track of some information while you visit the Website. Cookies are very small files placed on your computer which allow us to track users on the Website and distinguish new and repeat visitors. We are also able to save your user preferences and trends. Cookies allow us to properly operate the Website. If you reject cookies in your browser, you may experience less than optimal functionality of the Website. Cookies are not linked to any personally identifiable information.

Web Beacons: We use web beacons to further personalize the Website for our customers and to collect limited information regarding our customers while they visit the Website. Web beacons are small transparent graphic images that are often used in connection with cookies. We may also use web beacons in email communications with you to help us better understand the behavior of our customers. We do not link web beacons to personally identifiable information.

Sign-up Information: We collect various items of information when you sign up on the Website. This information is used to process orders and help provide you with our services. This is information you provide to us in response to various questions we may ask.

Emails and Telephone Calls: We require an email address to communicate with you. The email will be used for transaction related communications as well as promotional or advertisement purposes. Emails that we send you may contain code to allow us to track your use of the email to help us better understand how to communicate with our customers. If you do not wish to receive emails from us, you may indicate by sending a request to We may send you emails regarding the products and/or services you order from us without offering you the option to opt-out of such emails. We may also contact you by telephone to discuss the services and/or products to better assist you with your smile:)

How We Use Your Information

In general, we use your information to:
Provide the products and/or services you request from us.
Manage our relationship with you as our customer.
Provide information about the products and/or services.
Deliver advertisements.
Better understand the effectiveness of our advertising efforts.
Manage our business.

Disclosure of your information to third parties

Disclosure to Dental Professionals: In order to provide the services and/or products, we will provide your information to our trusted dental professionals. They will use the information solely to assess your fit for the product and/or services and to develop a plan to improve your smile:). Our trusted dental professionals will never share, sell or transfer your information for any use other than as stated herein.

Disclosure to Trusted Third Parties: We may share your information with trusted third party service providers. These parties provide various services to Smilelove to allow us to operate our business and include, without limitation, website hosting service providers, data storage service providers, etc. Your information will be treated as private and confidential by these third parties

Disclosure by Law: We may have to disclose your information to third parties as required by law. Any such request must be deemed reasonable upon a request from law enforcement or a legal process requiring us to disclose your information.

By providing your information to us and agreeing to the Terms of Use, you expressly consent to any transfer of your information as described in this Privacy Policy, the Terms of Use, and/or the Website.


We intend to comply with all requirements of the Health Insurance Portability and Accountability Act (“HIPPA”). We will maintain the privacy and confidentiality of your health information as required by HIPPA and all regulations provided by HIPPA.

Updating and Accessing your Information

You may update your information anytime by logging into your account and providing new, updated, or additional data. If you wish to stop using your account, you may deactivate or delete it (don’t worry, you can always reactivate your account). If you deactivate or delete your account we will continue to provide any and all products and/or services you have previously ordered unless we agree with you in writing to discontinue such products and/or services. If you deactivate or delete your account, we will retain your information but it will not be shared with any third parties unless required by law. All information in a deleted or deactivated account will only be used for internal research and Smilelove marketing purposes. We will retain all information for a commercially reasonable time or as required by law.

Special Notice to California Residents.
If you are a resident of California, in addition to the rights set forth in this Privacy Policy:

We will not share any personal information about you with third parties to the extent prohibited by applicable California law or to the extent your prior consent to share is required by applicable California law; and
You have the right to request information from us regarding the manner in which we share certain categories of information with third parties for their direct marketing purposes. California law gives you the right to send us a request at a designated address ( to receive the following information:
the categories of information we disclosed to third parties for their direct marketing purposes during the preceding calendar year;
the names and addresses of the third parties that received that information; and
if the nature of the third party’s business cannot be determined from their name, examples of products or services marketed.

We may provide this information in a standardized format that is not specific to your situation. Requests may be sent to

Special Notice to Vermont Residents

Vermont law places additional limits on sharing information about Vermont residents so long as they remain residents of Vermont. In accordance with Vermont law, we will not share information we collect about Vermont residents to companies outside of Smilelove except: (1) as permitted by law; (2) to companies that perform marketing or other services on our behalf; (3) name, contact, transaction, and experience information to our trusted dental professionals; or (4) with the authorization or consent of the Vermont resident. We also will not share non-transactional information about Vermont residents received from others within the Smilelove family of companies except with the authorization or consent of the Vermont resident.

Privacy Policy Changes

We may update this privacy policy at anytime. If we make material changes, we will notify you via email or by notice on the Website. Please review this page periodically for updates and changes to the privacy policy.

Contact Information

You can contact us about this privacy policy or any other matter at the email address below:

Smilelove, LLC